Reintroducing a heritage name to a new generation
A luxury house with decades of craftsmanship was well known to loyal clients but almost invisible to younger affluent buyers. We rebuilt its social presence around the making of each piece, in a calm and restrained visual language, and carried that story to carefully chosen audiences.
Challenge
Strong reputation, low reach beyond existing clientele.
Approach
Craft-led storytelling, curated creator partnerships and precisely targeted paid reach.
Outcome
Brand awareness up 300% and a steady rise in branded search.